Packaging is part of the formula delivery system, the brand experience and the landed cost.
Match the pack to the formula
Airless pumps can help protect sensitive formulas, while tubes can be light and efficient to ship. Jars create a different ritual but require careful hygiene consideration.
Plan decoration early
Screen printing, labels, hot stamping and custom colour each have different minimums and lead times. Lock the artwork system before mass production.
Test the complete unit
Compatibility testing should use the final formula and intended component. Confirm dispensing, leakage, appearance and transport performance.